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The support that Microsoft Windows provides for Video Codecs per default is pathetic, fortunatly ffmpeg can create files that work with Windows out of the Box:
ffmpeg -i input.avi -f asf -vcodec wmv2 -b 8000k -acodec wmav2 -ab 192k output.wmv
Those settings should create a file with resonable quality that should play back under any recent Windows machine.
If you want to convert DV video created from a standard camcorder, you can use the following command line, which also deinterlaces and scales the image to compensate for the slightly non-square pixels of DV. (This example works for PAL, NTSC has a slightly different resolution)
ffmpeg -i input.avi -deinterlace -f asf -vcodec wmv2 -b 8000k -acodec wmav2 -ab 192k -cropleft 10 -cropright 10 -s 768x576 output.wmv